11-tab Excel workbook

The $11 CandleMargin Pricing Kit.

Price a full candle line with landed materials, labor, defects, discounts, shipping, selling fees, and target margin in the same model.

20 SKU slots 5 selling channels 36 batch, quote, and event plans
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Version 1.0 · .xlsx file · Editable inputs · Formula-driven outputs

CandleMargin pricing dashboard comparing current retail prices with required Etsy prices
The included dashboard flags products that miss the configured Etsy margin target.

Inside the workbook

A working pricing system, not an empty template.

Four realistic sample candles demonstrate every calculation. Replace the yellow cells with your numbers and the linked pricing, planning, dashboard, and control tabs update automatically.

SKU costing

Cost up to 20 candles using landed wax and fragrance costs, finished fill weight, labor, overhead, and defect/test allowance.

Channel pricing

Solve required prices and current margins for cash, Square, Etsy, Etsy Offsite Ads, and wholesale scenarios.

Batch planning

Model 12 pours with defects, expected sales, discounts, selling fees, overhead, break-even units, and batch profit.

Wholesale quoting

Build 12 retailer quotes with MOQ economics, extra packing, admin labor, shipping, fees, and a minimum viable unit price.

Craft-fair decisions

Test 12 events using booth and travel costs, staffing, sell-through, card fees, break-even units, and profit per hour.

Supply reordering

Track 30 materials using weekly usage, lead time, safety stock, order increments, and reorder alerts.

Price-change emails

Five editable customer, repeat-buyer, wholesale, custom-quote, and price-objection templates.

Dashboard and controls

See price gaps at a glance, then use the checks and dated source log to catch invalid assumptions.

The calculation that matters

Margin is solved after the costs that actually leave your account.

Required order revenue is calculated from product cost, shipping cost, fixed fees, variable fees, and target margin. The workbook then backs into the item price after expected discounts, customer-paid shipping, and units per order.

Required revenue = (cost + shipping + fixed fees) / (1 - variable fees - target margin)

Built-in guardrails

Dated fee assumptions. Etsy and Square examples include sources and an as-of date, and every rate remains editable.

Visible model checks. Invalid loss rates, zero batch sizes, impossible fee and margin combinations, and negative planning inputs are flagged.

Candle-specific costing. Fragrance load is applied to wax weight, labor is spread across the batch, and defects increase cost per sellable candle.

Honest scope. The workbook identifies taxes, insurance, refunds, chargebacks, and jurisdiction-specific compliance as costs you should add when applicable.

One corrected price can recover the cost of the kit.

Use the free calculator for one candle. Use the workbook when the same decisions need to hold across products, channels, batches, retailers, events, and supply orders.

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